Updates of that quaint Italian restaurant, some friends have just started talking about to the cultural revolution in Egypt and even branding one’s self for prospective jobs. Increasingly the idea of branding one’s self online is becoming the standard way of what some people “call job hunting”. One way I brand myself is to be apart of a website like LinkedIn. One reason to use a site like LinkedIn is the popularity of such sites (I.e. figure 1). LinkedIn has a massive amount of accounts from all over the world, giving someone like me a world stage to broadcast the business of me from. With broad casting to suck a large amount of people, it is important not to send out messages that are meaning less, other wise someone’s messages will get lost out in the sea of people inhabiting places like LinkedIn. I like these simple rules on how to talk on social media from “The B2B marketer’s essential guide” from Coast Digital (Bond, p. 9).
- Don’t treat social media as a broadcast medium – you can’t strike up conversations if you’re shouting.
- Don’t expect instant returns – it takes time to build relationships online too.
- Analyze the mutual benefits in all your offline relationships – it’ll help you use social media to create similar benefits online.
- Talk to the right people – are you building relationships with people who can help your long-term business goals?
- Map out your landscape – who do you know? Where do they hang out online? Who are your advocates? Are your competitor already in this space?
The first premise made by Coast Digital I interpret at make social media in to an advertising platform for yourself. This can help stop the shouting in to the void of a social network that some people tend to use social media for. The second statement can go for anything in life, I would not expect job offers to be popping up seconds after I update my LinkedIn profile, but if keep my profile reflecting my skills / career plan, then it will help me obtain a career. In the third statement the idea for it that I apply to LinkedIn is that if like a group of people with common interests find a group in LinkedIn that one can contribute to conversationally. The fourth statement I feel is just more of the same from the third statement, have connections to people who will add to one’s worth in the eyes of an employer. The last statement is the most if applied to structuring connections on LinkedIn. An example of what social networks look like is figure 2, this web is a web graph of a group I belong to on Facebook. One can see all the connections or lack of connections to each node (one node is one person). For example if everyone in the web graph was attempting to get hired by the largest node, the largest node would have most contact with people directly connected with them. If the largest node hires one of its direct connections it might look in to who is connected to that person. Now on the other side of this hypothetical hiring event, knowing who is connected to the person hireling may help a person find out what skills the employer might be looking for in its prospective employees. The way skill information is shared in LinkedIn is by a tagging system. A paper Yi-Ching Huang, Chia-Chuan Hung and Jane Yung-jen Hsu titled “You Are What You Tag” bring up the how much a person can learn from how people tag internet bookmarks. They mentioned that a tag can have different meaning to different people (p.2). In the realm of skill tags in LinkedIn I would suggest staying with tags that one can prove that they do have the noted skills.
Following these suggested rules may not be the sole reason any one will be hired from LinkedIn but it can help make someone’s interaction with professionals stand out. When it comes to a job market being identifiable will go along far in helping any job hunt.
Bond, D. (n.d.). Demystifying social media (p. 27). Coast Digital.
LinkedIn (2014) LinkedIn Global Membership August 5, 2014 Retrieved October 28, 2014 from
Huang, Y., Hung, C., & Yung-jen Hsu, J. (2008). You Are What You Tag. 1-6. Retrieved October 18, 2014, from http://www.aaai.org/Papers/Symposia/Spring/2008/SS-08-06/SS08-06-008.pdf?origin=publication_detail